Every October, London emerges as the vibrant epicentre of the global art scene. With its lively streets, prestigious institutions, and an endless flow of creative energy, the city attracts collectors, curators, and art enthusiasts from all corners of the globe. Central to this dynamic atmosphere is Frieze London 2025, the premier destination for contemporary art lovers.

In the picturesque setting of Regent’s Park, the exhibition brings together some of the most innovative galleries and talented artists, creating a unique space for dialogue and cultural exchange. Attendees can expect to experience a stunning array of cutting-edge creativity and visual brilliance, making Frieze London a must-visit event for anyone passionate about the art world. Don’t miss the chance to immerse yourself in this celebration of artistic excellence!

For guests staying at The Ritz London, an iconic experience awaits, perfectly timed with the Frieze London Art Fair. Beyond the remarkable events of the fair itself, this weekend presents an opportunity to delve into the rich cultural tapestry of the city. Picture yourself enjoying exclusive private viewings in stunning Mayfair townhouses or sipping candlelit cocktails amid captivating sculptures in the vibrant streets of Soho.

Our curated guide is designed to help you craft an unforgettable art-filled weekend, balancing modern beauty with historic elegance, all while embracing the enchanting atmosphere of London in autumn. Whether you’re an art connoisseur or simply looking to appreciate the city’s cultural offerings, this is the ultimate itinerary to immerse yourself in the world’s artistic heartbeat.

Embrace the magic of London this season; your cultured adventure awaits.

What is Frieze London and why visit in 2025?

Frieze London and Frieze Masters are the twin pillars of Frieze Week, both held annually in Regent’s Park, surrounded by golden foliage and crisp October air. Together, they form a remarkable panorama of global artistic expression.

Frieze London 2025 will once again present the most vital voices in contemporary art, featuring leading and emerging galleries from over 40 countries. From thought-provoking installations to new media pieces and collectable canvases, the fair is a rarefied platform where art history is being written in real time.

Just a short stroll away within the same park, Frieze Masters presents a captivating contrast to its contemporary counterpart. With gallery exhibitions showcasing antiquities, Old Masters, and early Modernism, it invites visitors to explore the evolution of art through the ages. This dynamic juxtaposition of eras turns Frieze Week into an essential destination for serious collectors and culturally engaged travellers alike.

Whether you’re an art connoisseur or a curious novice, the immersive experience offered by Frieze Masters promises to enrich your understanding and appreciation of artistic heritage, making it an unmissable highlight of the week.

Key Dates: 8 – 12 October 2025
Location: Regent’s Park, London

What’s New for 2025?

This year’s edition promises new curated sections exploring digital minimalism, post-colonial narratives, and environmental futurism. Expect spotlights on artists from South America and sub-Saharan Africa, as well as expanded live performance zones and AI-art dialogues.

Visitors typically include international collectors, curators from world-renowned institutions, gallery owners, philanthropists, and lovers of modern art in London, many of whom use Frieze as a platform for acquisitions and cultural reconnection.

What to see at Frieze London 2025

While the whole programme is yet to be revealed, seasoned fairgoers can anticipate a rich landscape of gallery presentations representing New York, Berlin, Tokyo, Lagos, São Paulo, and beyond. Expect works from heavyweights of the contemporary art scene alongside emerging voices reshaping global narratives.

Curated highlights may include:

• A special section on feminist art from the 1970s to today
• A reimagining of the ‘white cube’ space through architectural interventions
• AI-generated video art installations and digital sculpture

Meanwhile, Frieze Masters 2025 will showcase rare treasures, from Renaissance drawings to 20th-century icons, providing a serene, scholarly contrast to the bold experimentation of the contemporary fair. For many collectors, the ability to traverse centuries in a single afternoon is part of Frieze’s magic.

Frieze Sculptures, set outdoors across Regent’s Park, will again offer free public access to monumental works, an evocative blend of natural beauty and artistic mastery. Ideal for a midday stroll between events.

Frieze Week in London – Events Beyond the Fair

The official fairs are merely the beginning. During Frieze Week, the entire city becomes a cultural playground. Pop-ups, private views, and immersive installations take over elegant Georgian salons, underground venues, and sleek whitewashed galleries across the capital.

Must-see venues and events include:

• Mayfair: Blue-chip galleries such as Gagosian, Hauser & Wirth, and David Zwirner host exclusive private viewings and collector breakfasts.
• Soho: Avant-garde happenings, performance art, and interdisciplinary exhibitions in hidden courtyards and rooftop spaces.
• Fitzrovia: Rising-star galleries and artist-run studios open their doors, often accompanied by DJ sets and flowing wine.
• The Serpentine Galleries: Always a Frieze Week favourite, with provocative shows and late-night artist talks.
• White Cube Bermondsey and Saatchi Gallery: For bold, large-scale works and solo retrospectives.

Keep an eye out for Gallery Nights across East London, curated walking tours, and Frieze Music, where art and sound collide in spectacular one-off performances.

Where to eat, drink and unwind near Frieze

The artful experience extends far beyond the fairgrounds, leading you to an exceptional sanctuary for the senses: The Ritz London. Nestled just minutes from the picturesque Regent’s Park, this iconic hotel envelops guests in a cocoon of elegance, providing the perfect setting for reflecting on your favourite artworks while indulging in a glass of luxurious Champagne.

Dine in Style: A Culinary Odyssey

The Ritz Restaurant:  Experience two Michelin-starred excellence at The Ritz Restaurant, where a seasonal tasting menu celebrates the richness of autumn. Imagine dishes infused with the earthy essence of truffles, methodically plated to delight both the eyes and palate. Recognised as Restaurant of the Year by The National Restaurant Awards 2025, this dining venue offers an unforgettable culinary journey that art lovers and connoisseurs alike will cherish.

Afternoon Tea: Immerse yourself in a quintessentially British tradition with Afternoon Tea at The Ritz. This world-renowned ritual invites you to enjoy delightful conversations and cultural exchanges as you savour an exquisite selection of teas, delicate finger sandwiches, and sumptuous pastries in a lavish setting.

The Rivoli Bar: For a more intimate experience, step into The Rivoli Bar, where opulence meets comfort. Here, you can sip on Frieze-inspired cocktails crafted from a curated selection of rare spirits, all while surrounded by stunning gold leaf accents and Lalique glass. It’s the ideal ambience for unwinding after a day of artistic exploration.

At The Ritz London, every moment is an invitation to indulge your senses and celebrate creativity, making it the perfect complement to your art fair experience. Whether you seek culinary artistry or simply a serene retreat, The Ritz stands as a beacon of sophistication in the heart of the city. Whether you’re reviewing your acquisitions or meeting fellow patrons

Your Frieze London Weekend with The Ritz

Experience the epitome of luxury during Frieze Week with a stay at The Ritz London, where every detail is tailored for your comfort and enjoyment. From securing exclusive VIP tickets to arranging private previews, our dedicated concierge team ensures your experience is nothing short of extraordinary.

Highlights of Your Stay

• Luxurious Accommodations: Choose from our exquisite suites that overlook the tranquil Green Park, providing the perfect sanctuary after an exciting day at the fair.
• Exclusive Access: Enjoy privileged access to pre-opening hours and collector programs, allowing you to immerse yourself in the art world before anyone else (subject to availability).
• Culinary Delights: Indulge in London’s finest Ritz dining experiences as our concierge secures reservations at the city’s most sought-after restaurants and gallery events.

After a day surrounded by contemporary art exhibitions, return to the serene elegance of The Ritz. Here, you can raise a glass to discoveries, foster connections, and celebrate the vibrant cultural spirit that makes Frieze London 2025 an unforgettable occasion.

Begin Your Art-Led Journey

Explore our Suites & Room Offers to discover the perfect home away from home or unwind in the sophisticated ambience of The Rivoli Bar, where your Frieze weekend begins with elegance and concludes with lasting inspiration.

Elevate your experience at Frieze London by choosing The Ritz London, a destination that melds art, culture, and luxury seamlessly. Book your unforgettable weekend today!