Why Book Direct?

Book online and receive some fantastic benefits

BEST RATE GUARANTEE – We guarantee you will get the best publicly available rate on our website.

MOST UP TO DATE room availability.

CUSTOMER SERVICE – Reserving on our website is quick, clear and easy. If you have any questions, we are ready to assist you 24 hours a day.

NO HIDDEN FEES – Many travel sites charge extra fees for bookings; we do not.

NO PENALTY CHARGES – You can cancel directly with us up to 48 hours prior to arrival without penalty charges.

EXCLUSIVE OFFERS – Only our website has all the special offers for the hotel.

BEST HOTEL INFORMATION– Receive the most up to date and accurate information on our hotel including stunning hotel photography.




The Ritz London exterior

How does the best rate guarantee work?

The Ritz London’s “Best Rate Guarantee” applies only to rates available to the general public.

Please note you will first need to make your reservation through our website before you can submit a claim. All claims need to be made via email with the procedure outlined below.

If you find a lower publicly available rate for The Ritz London, on a competing website within 2 hours of booking your hotel room for the same room type, dates, rate payment requirements (e.g. full prepayment requirement) and restrictions, simply read the information below on how to make a claim.

Upon verification of your claim, The Ritz London will honour the rate for the nights for which the lower rate was found.

Rooms on the other website must be bookable on the Internet at the time of verification.


Please forward the reservation confirmation email you received from The Ritz London together with the following information:

Your full name
Your reservation number
Your arrival date
The number of room nights our reservation is for
A print screen of the web site where the lower rate is available and the website address
Please send this information to [email protected]

Best Rate Guarantee Terms and Conditions